If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies.
Listen To Learn:
- An overview of Smart Shopping and why businesses should be using it
- Why Google’s playbook for Smart Shopping is flawed (and how you should actually use Smart Shopping)
- How much you can expect to spend when you first start out with Smart Shopping
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Resources Mentioned in this Episode:
The 3X Shopify Challenge
Google Ads Mastery Program with Kasim
About Smart Shopping Campaigns
Global Trade Item Number (GTIN)
Episode 302: iOS14 Attribution: Where’s Your Money Going?
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